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Hello! This is a blog that tells you about my experiences in pursuing my dream. A friend with common dreams. Click to know more...

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The Importance and Benefits of Mentorship

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  We are constantly surrounded by people no matter what phase of life we're in. We have friends, elders, and teachers around us during our childhood. We are surrounded by peers, professors, corporates, or bosses in the later stages of our lives. Have you thought about what impact they have on you and what impact you could have on them? Have you wondered how important this could be? We have all come across the popular saying " Show me who your friends are and I'll tell you what you are." We are indeed the average person of the group or company that we keep. The sooner we realise the astonishing effect the people we surround ourselves with have on us, the better we understand the importance of the right people around us. As demotivating and uninspiring as it gets with the wrong people around, it is also possible to feel equally motivated and inspired around the right people. The Importance of Mentorship The first and foremost step to any change you want to create within...
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How startups can leverage Data for Success

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“Who is my most ideal customer” ; is the first question every business, product, or service must ask. As a business owner or startup founder, it is important to realise that not everybody is interested in what you’re trying to sell. At the same time, there is a customer base that would actually pay for the genuine problems that they face. If you have the solution, it is important to recognise this set of people as the first step to make sure the efforts are getting the results that you deserve. It is said that 20% of what one does drives 80% of the results ; it is absolutely essential to pinpoint to this 20% of activities and data will help you do it . Analytical CRM for startups If you have a marketing or lead generation strategy, you’re already doing analytics even if you haven’t specifically thought about using data. Data is nothing but numbers and information. A question that all startups need to ask and answer is “how are we doing?” ; this involves analysing numbers an...
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Personal Branding for Professional Success

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 How to recognise and build a Personal Brand? We have all come across the term "Personal Brand" on various social media platforms through influencers and thought leaders, specifically on LinkedIn. Oftentimes, the way the term sounds makes us feel like it's something big; something that only an influencer or thought leader can have. No doubt that they have a great personal brand but are they the only ones that have it? Weren't these influencers and thought leaders beginners at some point? Didn't they have to build upon their personality to make an impact and build a perception about them? This brings me to the point that most of the attendees in one of my university workshops thought they didn't have a personal brand. The fact that we make it sound big within our mind makes it feel unattainable as a beginner and this is natural. But we all have a personal brand at all points in time whether we know it or not! Very simply, a personal brand is what we're know...
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