Personal Branding for Professional Success
How to recognise and build a Personal Brand? We have all come across the term "Personal Brand" on various social media platforms through influencers and thought leaders, specifically on LinkedIn. Oftentimes, the way the term sounds makes us feel like it's something big; something that only an influencer or thought leader can have. No doubt that they have a great personal brand but are they the only ones that have it? Weren't these influencers and thought leaders beginners at some point? Didn't they have to build upon their personality to make an impact and build a perception about them? This brings me to the point that most of the attendees in one of my university workshops thought they didn't have a personal brand. The fact that we make it sound big within our mind makes it feel unattainable as a beginner and this is natural. But we all have a personal brand at all points in time whether we know it or not! Very simply, a personal brand is what we're know