Pursuing My Dream.

“Who is my most ideal customer” ; is the first question every business, product, or service must ask. As a business owner or startup founder, it is important to realise that not everybody is interested in what you’re trying to sell. At the same time, there is a customer base that would actually pay for the genuine problems that they face. If you have the solution, it is important to recognise this set of people as the first step to make sure the efforts are getting the results that you deserve. It is said that 20% of what one does drives 80% of the results ; it is absolutely essential to pinpoint to this 20% of activities and data will help you do it . Analytical CRM for startups If you have a marketing or lead generation strategy, you’re already doing analytics even if you haven’t specifically thought about using data. Data is nothing but numbers and information. A question that all startups need to ask and answer is “how are we doing?” ; this involves analysing numbers an...

 How to recognise and build a Personal Brand? We have all come across the term "Personal Brand" on various social media platforms through influencers and thought leaders, specifically on LinkedIn. Oftentimes, the way the term sounds makes us feel like it's something big; something that only an influencer or thought leader can have. No doubt that they have a great personal brand but are they the only ones that have it? Weren't these influencers and thought leaders beginners at some point? Didn't they have to build upon their personality to make an impact and build a perception about them? This brings me to the point that most of the attendees in one of my university workshops thought they didn't have a personal brand. The fact that we make it sound big within our mind makes it feel unattainable as a beginner and this is natural. But we all have a personal brand at all points in time whether we know it or not! Very simply, a personal brand is what we're know...

 Life Skills from Video Games for Career Success Videogames have been my go-to form of entertainment since childhood and remain to be so. As a kid, my passion for gaming was astonishing, now that I look back at it! Upon self-reflection, I have realised that a lot of thinking patterns that I had as a kid playing video games can be used at present as an adult for personal growth. Life lessons learned from video gaming that can be vital for career success: 1. You can always try again: Activity: I remember having played certain game levels over and over again until I completed the objective. It is astounding and admirable to have that attitude of trying as many times as it takes to do it. Whatever it takes! Thought pattern:  In my mind, I knew the game was designed to be won. I was somehow convinced that I'm not trying hard or smart enough and that's the reason I was not achieving the objective. It was done before so I can do it too! I internalised the reason for not being able to...

 How to make tough choices easier An average human being makes 35,000 decisions in a day consciously. This could be something as simple as what you are wearing, what route you take to work, or something seemingly important like the strategy you implement to tackle business problems at work. How do we make better decisions? Why is decision making tough for most people? Some people can't decide if their life depended on it! I'm no exemption to this but I have never been very indecisive in life. I take a lot of time to think and process things before deciding because I realize making quick decisions is a recipe for disaster. Haste makes waste is very true in this context. The first step to solving any problem is defining the root cause and thoroughly understanding the problem. What are some of the factors that make the decision-making process difficult? Similar Scenarios: Decision-making becomes tough when the choices are not obvious. When one thing is not evidently or clearly be...

  We are constantly surrounded by people no matter what phase of life we're in. We have friends, elders, and teachers around us during our childhood. We are surrounded by peers, professors, corporates, or bosses in the later stages of our lives. Have you thought about what impact they have on you and what impact you could have on them? Have you wondered how important this could be? We have all come across the popular saying " Show me who your friends are and I'll tell you what you are." We are indeed the average person of the group or company that we keep. The sooner we realise the astonishing effect the people we surround ourselves with have on us, the better we understand the importance of the right people around us. As demotivating and uninspiring as it gets with the wrong people around, it is also possible to feel equally motivated and inspired around the right people. The Importance of Mentorship The first and foremost step to any change you want to create within...

The Benefits of Networking and Volunteering " Your network is your net worth " (Porter Gale) is a very common phrase that we have all heard of but have you given a thought about implementing it in your life?   In a world hit by a pandemic and the economy and job markets going down around the globe, I managed to monetize my skill sets with only a slight change of perspective and made the best use of my student life in Australia. Here are the opportunities "I made happen" through networking: Web Analyst and Digital Marketer (December 2020):   After the worst days of the pandemic slightly improved in November 2020, I was determined to go out there and put me in a position where I could grab an opportunity in the ICT (Information and Communication Technology) domain, no matter how small and learn in a real-world setting along with studying. I was active on LinkedIn and one of my friends from my Bachelor's got in touch with me about some...

  Leadership lessons from my sports coaching experience My sporting career has taught me a number of soft skills and today, I would like to talk about one in particular - Leadership. As a professional sportsperson and a former national level table tennis player, my sporting career is something that I'm proud of and I'm happy to be in touch with my sport as a coach at the moment. From the day I started to plan my Master of Business Analytics abroad, working as a part-time Table Tennis coach was something I looked forward to even before I arrived in Melbourne, the sporting capital of the world. I strongly believe in visualising and executing and only with these attributes can you find the luck to do what you planned. I actively networked, and asked people for opportunities and found the perfect one for myself. I work as a table tennis coach in a highly regarded school in St Kilda, Melbourne and also in a private table tennis academy. I lead workout, practice, and high-performance...