How startups can leverage Data for Success
“Who is my most ideal customer” ; is the first question every business, product, or service must ask. As a business owner or startup founder, it is important to realise that not everybody is interested in what you’re trying to sell. At the same time, there is a customer base that would actually pay for the genuine problems that they face. If you have the solution, it is important to recognise this set of people as the first step to make sure the efforts are getting the results that you deserve. It is said that 20% of what one does drives 80% of the results ; it is absolutely essential to pinpoint to this 20% of activities and data will help you do it . Analytical CRM for startups If you have a marketing or lead generation strategy, you’re already doing analytics even if you haven’t specifically thought about using data. Data is nothing but numbers and information. A question that all startups need to ask and answer is “how are we doing?” ; this involves analysing numbers an...